NEWS
What You Should Know About “Mela”, The Casi Records Newly Signed Artist.
Generously kind and empathetic, Christopher Wisdom Chimela (born March 1, 1992) is a talented Nigerian singer and songwriter with the stage name Mela. The self-taught rising star hails from Umuahia, Abia State, Nigeria, and is currently based in Lagos, Nigeria. Mela has been passionate about music since 2012. He would often find himself drawn tremendously to heartfelt songs from established artists.
Mela is not only surrounded by creative influences like 2face and Akon but also inspired by them. He infuses subtle Afrobeat and yet, soul-searching R&B vocals to birth a contemporary unique melody and rhythm, which consciously create a spectacular brand of music that is not only inspiring but empathetic.
As opposed to being a mostly self-taught artist, not bagging formal musical skills through professional learning wasn’t possible, Mela couldn’t further with his secondary school certificate due to financial constraints. He found himself in a pool of hardship he never wanted.
Ever since then, he has been drawn to these harsh realities that are constantly peeking from his environment. The need to take the bull by the horns arises, and he decided to publicize his musical art. Music becomes his medium of choice with which daily harsh struggles demonstrated in adulthood are highlighted.
With the hope of resonating with those going through these hardships, he found his musical space with CASI RECORDS and recorded his first single “Iwe”.
In his words, “Iwe”
“came when I realized that as an adult, the more you strive to make a living, the more problems and responsibilities are piling up from different angles… so I felt the need to cry out.”
His soon- to-be-released single is a lyrical blend of intriguing Afro-R&B laced with meaningful content and messages.
Music, for Mela, is more than just artistic rhythmic vocals and beats stringed together by the most skilled producer, it is a vehicle he chooses to move hearts and souls with. With constant releases brewing up, he is setting the pace for rising talents.
If there is a great singer ready to not only hone his musical skills but become a great voice in the entertainment world, there is a talent-oriented record label ready to make these possible. Casi Records is a record label incorporated on 12 September 2022 and located at Port Harcourt, Nigeria.
To say the fast-emerging Nigerian entertainment company was founded by Egbuchiem Anthony is very accurate- but it doesn’t tell the whole story. The record label came into existence following the death of two excellent sources of strength that built the bridge for Egbuchiem Anthony to cross. CASI is a coalition of these historical figures- the aunt and niece.
Casi Records’ importance for utmost value is influencing its expansion and growth with Nwilene Micheal Neeka and Onyendi Uzoma Marvin as partners. With readily available resources, its mission is to encourage and enhance the development of artistic potential, within a well-structured atmosphere that enables the creation of meaningful and relatable songs that are timeless.
In accordance with the motto- “with numbers come strength-” Casi Records officially signed its first talented artist Christopher Wisdom Chimela (with the stage name Mela) on 12 November 2022, to release his first single “Iwe” before the end of the month.
With no motive to be confined, the versatility of Casi Records in no particular genre purposes to delve into various styles of sound, as with artistic talents, so the chance to explore their artistry to its fullest is unhindered.
The label’s goal isn’t just to influence culture and global sounds but to become a household name in the entertainment world. Update yourself through Casi’s social outlets.
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