NEWS

How “Hardest Truth” Became One Of Nigeria’s Most Searched Emerging Songs and Number 4 Song On Shazam Worldwide Chart.

Published

4 months ago

May 20, 2026

In a music industry constantly chasing noise, controversy and trends, fast-rising Nigerian artist Jubet is building momentum differently, through emotional honesty.

Born Akanbi Oluwa Jubelo Emmanuel and raised in Ilora, Oyo State, Jubet’s journey into music started long before the numbers began rising. During his secondary school days, he developed his passion for music through freestyle sessions and raw self-expression, gradually shaping the emotionally driven sound that listeners are now connecting with across streaming platforms and social media.

A graduate of Obong University, Akwa Ibom State, where he won the Best Performing Artist Award in 2025, Jubet represents a new generation of artists using music to communicate pain, reality, heartbreak, struggle, reflection and survival in a deeply relatable way.

His breakout record, “Hardest Truth,” has quickly become one of the most emotionally resonant emerging songs in Nigeria’s digital music space.

Within just TWO WEEKS of release, the song has generated:

• Over 119,600 Spotify monthly listeners
• More than 504,000 Spotify streams
• Over 1.3 million Audiomack streams
• More than 406,000 Boomplay streams
• More than 411,000 YouTube audio views
• Over 281,805 Shazams
• More than 900,000 TikTok user-generated contents (UGC)
• #1 on Shazam Viral Nigeria
• #1 Shazam in Nigeria, Ghana, Kenya, Uganda and Zambia
• #4 Shazam Worldwide
• #60 Shazam United Kingdom
• #109 Shazam Canada
• #133 Shazam United States
• Spotify Nigeria Top 100 entry
• Apple Music chart entries across multiple African countries
• Placement across dozens of editorial playlists on Audiomack and Boomplay

The rapid growth has been driven largely by organic audience connection, emotional relatability and massive social sharing across platforms, with listeners strongly connecting to the song’s raw honesty and reflective storytelling.

What makes Jubet’s rise stand out is not just the numbers, but the emotional relationship listeners are building with the music. Across social media, fans continue to describe “Hardest Truth” as deeply relatable, emotionally painful, honest and reflective of real-life experiences many young people silently go through.

Rather than positioning himself around luxury, hype or internet theatrics, Jubet’s music speaks directly to people navigating heartbreak, betrayal, pressure, emotional struggles and everyday realities.

As momentum around “Hardest Truth” continues to grow globally, Jubet is steadily emerging as one of the new emotionally driven voices to watch in Nigeria’s evolving music landscape.

Jubet is currently managed under the Louiza Williams -led LOUI-K EMPIRE LTD, as efforts continue toward building his long-term creative and commercial growth.

Listen to “Hardest Truth”: https://linktr.ee/jubetjayyouhttps://linktr.ee/jubetjayyou

NEWS

Jubet Brings His Pen and Perspective to emPawa Publishing as “Hardest Truth” Continues Its Global Run

Published

6 days ago

September 15, 2026

Baba Blow

Jubet Brings His Pen and Perspective to emPawa Publishing as “Hardest Truth” Continues Its Global Run

Following more than four months on the Billboard U.S. Afrobeats Songs chart and major Shazam milestones, the Nigerian singer-songwriter enters a new chapter with emPawa Publishing.

Nigerian singer-songwriter Jubet is entering a significant new phase of his career after joining the emPawa Publishing roster, marking an important step in the development and global positioning of his songwriting catalogue.

The development was announced by emPawa Publishing and emPawa Africa, who publicly welcomed the rising Nigerian artist to the publishing family while highlighting the distinctive qualities that have come to define his music: vulnerability, melody and honest storytelling.

The partnership arrives at a defining moment for Jubet, whose breakthrough single, “Hardest Truth,” has evolved from an intensely personal record into an international Afrobeats success story.

The song has maintained a sustained presence on the Billboard U.S. Afrobeats Songs chart for more than four months, while reaching No. 1 in five African countries and securing placements on the Global Shazam Chart and Global Afrobeats Top 100.

“Hardest Truth” has also demonstrated the depth of its international reach, connecting with audiences across multiple African markets and establishing Jubet as one of the emerging voices of a new generation of Afrobeats artists.

In its announcement welcoming Jubet, emPawa described the artist as a rising Nigerian recording artist whose sound is built around vulnerability, melody and honest storytelling, qualities that have become central to his artistic identity.

The publishing company also placed emphasis on the songwriter behind the music, noting that Jubet is bringing “that pen, that perspective and that unmissable emotionality” to the emPawa Publishing catalogue.

That distinction is significant.

For Jubet, the publishing partnership represents more than recognition for a successful record. It marks a move toward developing the songwriter and the catalogue behind his growing international profile, while creating a foundation for the next phase of his career.

“Hardest Truth” has demonstrated that emotional honesty can travel. What began as a deeply personal expression has resonated with listeners across borders, turning Jubet’s vulnerability into a shared experience for audiences around the world.

For Jubet’s management, the partnership is a natural progression in an increasingly international journey.

“Jubet’s journey has always been about more than creating a successful record. At the heart of his artistry is his ability to translate real emotion and personal experiences into songs that people can see themselves in. The response to ‘Hardest Truth’ has shown us just how far that honesty can travel. Partnering with emPawa Publishing is an important step in developing Jubet not only as an artist, but as a songwriter and a catalogue with long-term global potential. We are excited about what this next chapter will make possible.”

– Louiza Williams –

Jubet’s emergence comes at a time when Afrobeats continues to expand its global footprint, with artists possessing distinctive voices and emotionally resonant songwriting finding increasingly receptive audiences beyond Nigeria.

From his beginnings in Ilora, Oyo State, to international chart recognition, Jubet’s trajectory has been shaped by an increasingly intentional approach to artistry, audience building and long-term career development.

The emPawa Publishing partnership now adds another important layer to that trajectory.

With “Hardest Truth” continuing to demonstrate staying power and a growing catalogue ahead of him, Jubet enters this next chapter not simply as a breakout artist, but as a songwriter whose voice and perspective are beginning to command international attention.

The breakthrough may have started with “Hardest Truth.” The next chapter is about what comes after it.

About Jubet

Jubet, born Akanbi Oluwa Jubelo, is a Nigerian singer-songwriter and recording artist whose music is defined by vulnerability, melody and emotionally honest storytelling. His breakthrough single, “Hardest Truth,” propelled him onto international charts and introduced his distinctive sound to audiences beyond Nigeria.

About emPawa Publishing

emPawa Publishing is part of the wider emPawa Africa ecosystem, supporting songwriters and artists while developing and expanding the value of African music catalogues and creative works.

Media Contact:

Info@louikempire.com

+2348063815440

Entertainment

Nigerian Duo KIEZ x MUSTI Set to Release New Afro-Fusion & Soul Track on September 23 Under Our Own Music Worldwide

Published

1 week ago

September 11, 2026

Baba Blow

Nigerian artists Oke Gift Godspower (stage name KIEZ, also known as D Kiez) and Mustapha Audu (stage name MUSTI) are set to release a new collaborative track on September 23 under the record label “Our Own Music Worldwide”. The project, credited as KIEZ x MUSTI, is produced and mixed by Kokomani.

D Kiez is a Nigerian musician driven by passion, creativity, and a desire to connect with people through music. His sound blends Afrobeat, Afro-fusion, and soulful melodies, creating music that reflects real-life experiences, emotions, ambition, and the journey of chasing dreams. The upcoming release falls squarely in the Afro-Fusion & Soul genre, combining rhythmic energy with emotional depth.

The collaboration brings together KIEZ’s expressive, experience-driven songwriting and Musti’s complementary artistry, guided by Kokomani’s production and mixing. Released through Our Own Music Worldwide The September 23 project marks a fresh addition to the growing wave of Nigerian Afro-fusion that prioritizes authentic storytelling and melodic soul.

Fans of Afrobeat, Afro-fusion, and contemporary African soul can expect a track that balances groove with heartfelt emotion. Full details on the song title, streaming platforms, and official artwork will follow closer to the release date.

Stay tuned for KIEZ x MUSTI on September 23, presented by Our Own Music Worldwide with Digital PR by **Viral9ja Distribution & Marketing

Entertainment

Gold Coast (Coast Omonofewho) Releases Promo Photos, Named Lascurt Hotels International Enterprise Ambassador

Published

2 weeks ago

September 5, 2026

Baba Blow

Rising artist Gold Coast (born Coast Omonofewho) has released a fresh set of promo photos as he continues to build momentum following the official drop of his single Thank You Lord. The new visuals arrive as the singer is also announced as the official Ambassador for Lascurt Hotels International Enterprise.

The promo photos showcase Gold Coast in a polished and confident light, capturing the energy and gratitude that define this chapter of his career. The images are expected to accompany ongoing promotions for Thank You Lord, which is now available on all major streaming platforms along with its official music video.

In a significant career development, Gold Coast has been named Ambassador for Lascurt Hotels International Enterprise. The partnership links the artist with a respected hospitality brand known for excellence and premium service. As ambassador, he will represent the group across key platforms and engagements.

“This season is full of blessings,” Gold Coast shared. “Releasing new promo photos, seeing Thank You Lord out in the world with its video, and stepping into the role of Lascurt Hotels International Enterprise Ambassador all feel like perfect timing. I’m grateful and ready for what’s next.”

The combination of new promo visuals, a freshly released single, and a high-profile ambassadorship positions Gold Coast (Coast Omonofewho) as a rising force to watch. Fans are encouraged to stream Thank You Lord, watch the official video, and follow his journey with Lascurt Hotels International Enterprise.
Stay connected to Gold Coast’s official channels for more updates and exclusive content.
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