Soft Record Entertainment (SRE): History, CEO, Artists and Music Projects

Soft Record Entertainment (SRE) is a Nigerian record label established in 2013, with its base in Lagos State, Nigeria. Founded and led by Chief Executive Officer Idowu Oluwatoyin Banjoko, who hails from Epe Local Government Area of Lagos State, the label was established with a vision of creating opportunities for emerging musical talents and helping upcoming artistes gain recognition and reach a wider audience.

CEO

Driven by the desire to discover, develop and promote new talents, Soft Record Entertainment aims to become one of the largest and most recognised record labels in Nigeria. Its long-term vision is centred on contributing to the growth of the Nigerian music industry while providing a platform through which promising artistes can showcase their creativity and establish successful music careers.

ARTISTES AND MUSICAL IDENTITY

Soft Record Entertainment is associated with recording artistes Haladin and Streinjah, whose musical releases and collaborations form part of the label’s catalogue.

Over the years, the label has been involved in several music projects, including collaborations with established and emerging Nigerian music personalities. These projects have contributed to its growing presence in the entertainment industry.

Haladin

Streinjah

Featured Singles and Notable Collaborations

Some of the notable collaborative releases associated with Soft Record Entertainment include:

• Consistency – Haladin ft. Bhadboi OML, Ay Baddest & Stunner Boy BD

• Pains – Haladin ft. Mohbad & Olatop Ekula

• Collaborate – Haladin ft. Young Duu

– No Gree 4 Anybody – Haladin ft. Topskidometre

• Only God – Haladin ft. Wizka

Through these projects, the label has established collaborative connections with music talents such as the late Nigerian singer Mohbad, Bhadboi OML, Young Duu, Wizka and other artistes.

The label also reports millions of streams across its music catalogue, with records such as Consistency, Pains and other releases contributing to its streaming milestones.

EPs AND ALBUMs

Soft Record Entertainment’s musical catalogue features several extended plays and album projects, including:

• Reconnected EP – Haladin & Ay Baddest
• Breakthrough Album – Haladin & Ay Baddest
• Secret EP – Streinjah

These projects reflect the label’s involvement in developing and presenting different musical works through its associated artistes.

SOLO RELEASES

The label’s catalogue also includes individual releases from its artistes.

Haladin:

• Blessed Sinner
• View Once
• Addicted

Streinjah:

• Lonely Road ft. Haladin

CONCERTS AND LIVE ENTERTAINMENT

Beyond recorded music, Soft Record Entertainment has also participated in live entertainment activities, providing opportunities for artistes to connect with audiences beyond digital streaming platforms.

One of its recent concert events is Ladies Hangout with Haladin 2.0, featuring Haladin. The event forms part of the label’s activities within the live entertainment and music experience space.

LEADERSHIP AND FOUNDER’S VISION

Soft Record Entertainment is led by its Chief Executive Officer, Idowu Oluwatoyin Banjoko, whose motivation for establishing the label was rooted in a desire to create opportunities for upcoming artistes.

His vision is to provide emerging stars with the necessary platform to showcase their talents, gain industry recognition and eventually reach the limelight.

With a long-term ambition of becoming one of the largest record labels nationwide, the leadership of SRE is focused on contributing to the discovery of new talents and the continued expansion of its presence in Nigeria’s entertainment industry.

Soft Record Entertainment’s Growing Legacy

Since its establishment in 2013, Soft Record Entertainment has continued to build its identity through music releases, artiste collaborations, streaming achievements and live entertainment activities.

With artistes such as Haladin and Streinjah, a catalogue of collaborative singles and projects involving notable music personalities, the label continues to pursue its ambition of becoming a recognised force in Nigeria’s music industry.

Soft Record Entertainment (SRE) remains committed to its founding inspiration: creating opportunities for upcoming stars and helping talented musicians find their place in the spotlight.

Digital Streaming Presence and Musical Milestones

The musical catalogue associated with Soft Record Entertainment has recorded significant digital streaming activity, particularly through its artiste Haladin.

Haladin’s official Audiomack profile displays over 4.5 million total account plays, alongside a growing listener and follower community. His catalogue includes notable releases such as Consistency, Pains, View Once and Blessed Sinner.

His music collaborations with artistes including the late Mohbad, Bhadboi OML, Young Duu and other industry talents further reflect the label’s involvement in collaborative music projects.

Haladin’s music is also available on Spotify and Audiomack, extending the label’s digital music presence to international streaming audiences.